1. SunPumps VALUE PROPOSITION is Renewable Heating.
- There are many types of Renewable Energy devices that focus on electrical power, such as Wind, Solar PV, Hydro, Biomass Generators, Tidal, Deep Earth Geothermal, and more.
- There are many types of Energy Efficiency such as Heat Pumps and Heat Recovery exchangers.
- SunPump is the only Renewable Heating packaged system for home heating and hot water that produces day and night.
- The trend towards low energy homes and renewable energy are growing exponentially, and can set your business apart.
2. Our NICHE is Carbon Reduction
- SunPump can Reduce Carbon Emissions by displacing Fossil Fuel burning Furnaces and Boilers
- In Provinces like BC with 97% renewable electricity, there is no GHG reduction benefit for Solar PV power to displace Hydro, but there is large GHG reduction from displacing the burning of Fossil Fuels for heating buildings and hot water.
3. HVAC Equipment Must be Right-Sized
- Rules of Thumb are unlikely to find the right Sweet Spot for equipment sizing. Over sizing is out.
- A Heat Loss calculation must be done to meet CSA-F280 requirements for a room-by-room analysis.
- A key factor is to require a full back up system, and ideally a different fuel like wood as the auxiliary
- Comfort and Economy are best achieved by design and tempered with experience
4. Customer Expectations Must Be Managed and Exceeded
- Avoid COP and other unsubstantiated marketing claims that lead to annual result disappointment
- Focus on ranges like 40-50% savings compared to electrical heating
- Always sell a Service Agreement to fill the void for Maintenance and Labor
5. Commit To A Demonstration Install
- Your are wasting your time (and ours) until you invest in a local install of your own
- Customers do not like being the 'first on the dance floor" you need to be the Leader
- Once you have your own install the credibility and sales will soar.
- SunPump focuses 80% on committed Dealers who are producing